Purpose, Objectives, Values and Vision

Mission posterWestward's purpose:

Providing homes and                                                          supporting communities


We will:

  • Provide places where people want to live
  • Develop and invest in homes and services
  • Provide a great place for our staff to work
  • Maintain our financial strength and deliver great value through efficiency and innovation


Be agile

We inspire and support our people to be at their best. We take an enterprising and resourceful approach to business. We ensure our vision and work are robust so we can achieve success.

Always engage

We are customer focussed and actively engage with our customers, colleagues and partners to improve what we do and how we do it. We will empower colleagues to get it right first time by listening carefully, responding fully and ensuring that the customer does not need to contact us on that issue again.

Show integrity

We are a fair and open organisation. We expect a culture of honesty and personal accountability. We respond to challenge by asking ourselves what we can do to help and by delivering on our promises. We respect and value differences and recognise that diversity enriches our communities.


By 2020 we will be delivering our objectives and have met the targets and ambitions set out in our Strategic Plan.

Our customers will tell us that they feel safe, secure and warm in well maintained homes and that we are customer focused.

Our staff will be highly motivated and living our values.

Westward will continue to be a financially resilient and well governed organisation that challenges itself to reduce running costs and improve the return on assets so that we can deliver more for our customers and stakeholders.