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Welcome to Westward’s fresh new look

Welcome to Westward’s fresh new look

  New look

This is our fresh and modern look for the Westward logo, making sure it’s still always easy to recognise as the brand of Westward which will continue to provide the same great services. 

The logo is inspired by the West Country colours of sky, moorland, countryside, sea and rivers. We want customers and other stakeholders to still feel a connection with it and recognise it when they hear from us, so we have kept those distinctive features and are just brightening up the colours and evolving the logo font.


The old logo was looking a bit dated. As we will be redesigning our website next year, we wanted to make sure that our brand had had a refresh first.

What did it cost?

The design is from our Communications Team and our designer at Kingfisher Print without any additional budget. It only cost the time of our local designer to put together a few ideas till we found something suitable to consult the staff and customer groups about. Implementation costs will be low as we are using a replace when gone approach including when new vans are leased. All our digital work can be updated in house.